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The Impact of Web Hosting on SEO Search Engine Optimization

As a result, website owners spend a great deal of time and money optimizing their sites. Create relevant content, optimize pages so that search engines can easily read them, and increase the number of inbound links from authoritative websites, among other things. The user's search question is more likely to be answered by your website if it has all of those features. Your website will appear higher in Google's search engine results if you follow these steps.

When deciding which websites to display for a search query, most SEO specialists believe that Google takes into account over 200 different factors. One of these factors is the web host you use, which is often overlooked. Poor web hosting company selection can hurt your search engine rankings in five ways.

πŸ‘‰πŸ» Why is Website Hosting Important?

Choose the company that will host your website once you've made your decision. This choice will primarily help you improve your search engine rankings and reach the largest possible target audience through search engine optimization. Hosting your website is important if you want Google to help you stand out from the crowd of similar websites.

πŸ‘‰πŸ» Server Location

The location of your website may also have an impact on its speed and load times. For example, if you have a shared, VPS, or dedicated server hosting plan, your website is hosted within the physical Date Center of your provider. As a result, the location may have a direct impact on load speed.

πŸ‘‰πŸ» Shared Hosting

There has been some discussion about the effects of shared hosting on SEO, particularly the use of a shared IP address. There is conflicting information about whether or not a shared IP address can have a significant negative impact on business marketing.

A high bounce rate can harm your PageRank over time. When using a shared hosting plan, keep in mind that you are sharing resources with potentially hundreds of other websites. Along with a shared IP address, you are also sharing bandwidth and RAM, so if one of those sites experiences a significant increase in traffic, your site may suffer as well.

For many small businesses, shared hosting is sufficient to establish a web presence at a low cost. However, once you start a business and have multiple web pages, high traffic volumes, and increased functionality requirements, you will most likely need one of the VPS hosting plans that offer more speed and performance, as well as the ability to install and configure the software to your specific needs. Choose a hosting company that will be your partner on your journey to success. When it comes to SEO, your site will not be inferior, and you will be able to focus your time, attention, and efforts on growing your business.

πŸ‘‰πŸ» Domain Names

One of the well-known foundations for an SEO-friendly website is the domain name. Using keyword-oriented domains was the norm in the past. However, when Google discovered that marketers were abusing this ranking factor, it began to make changes. With the current state of affairs, it has become a widely accepted conclusion that brandable domain names provide the safest solution.

Another common practice is to select domains with the ‘.com' TLD (top-level domain). If you want to target a specific country, a geographic suffix is a good alternative because Google will boost your website in local results.

A domain name can be kept for up to ten years. So, when it's time to renew or change, it's critical to keep control of the old domain. When you buy a new domain, you can use 301 redirects to ensure that your traffic is not disrupted.

πŸ‘‰πŸ» Support

Do you require managed or unmanaged hosting? What information technology resources do you have on-site to manage your server and systems? Getting a managed support package from your hosting provider is often recommended because you will benefit from the expertise, facilities, and SLAs that come with it.

πŸ‘‰πŸ» Security

The only way to increase the level of security is to use a secure hosting company. Small business customers frequently entrust their website to the company that built it. Because hosting is not their primary business, they cannot devote enough attention to it. Upgrades are slowed, and malicious users can use vulnerabilities or scripts that automatically search the network. Such sites are also prone to running slowly as a result of the work of a hacker script. This will not result in good search engine results. As a result, avoid experimenting with a non-professional hosting service, especially if the goal is to save money.

πŸ‘‰πŸ» Final Thoughts

SEO performance is critical to the success of your online business. However, don't ignore the impact that website hosting has on your search engine rankings. A slow website with frequent downtimes is most likely sharing the server with spammers. If this is the case, the website will rank lower in search engine results. To improve, simply select the best web host – FastComet. Our high ranking on reputable web hosting review sites like HostAdvice is not by chance.

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